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The Mill of Bel Air

At Dispatch, we're all about results. In this case study, you can see how Dispatch helped The Mill of Bel Air provide their customers with photo proof of delivery to confirm everything was delivered the first itime, but Connect also provides them with real-time information so they can quickly communicate that information to the customer prior to delivery. They also now spend less time communicating back and forth between drivers and customers which helps their business grow and utilize their time helping customers.

Allison Chen

October 4, 2023
The Mill of Bel Air is a feed and farm supply store specializing in the delivery of feed, lawn and garden, and agronomy products.
Inefficient Routing

Before integrating with Dispatch Connect, The Mill relied on outdated methods to plan their daily deliveries for their fleet of box trucks, like manually routing with MapQuest and building Excel spreadsheets. Managing several box trucks with multiple stops was a time-consuming and challenging process that often left them with limited visibility into each driver's location and delivery progress throughout the day.

Transforming the Delivery Process

Molly Moxley, Mill Of Bel Air Assistant Dispatch Coordinator, found transitioning to Connect to manage their routes was simple, “it was easy to learn and easy to teach”. This meant they could immediately start using the platform to automatically plan and route their deliveries with the click of a button while having a record of those deliveries to refer back to if needed. She instantly saw the benefits of Connect, “being able to send a picture of a delivery to the customer helps when we have new drivers or big barns with multiple places to put things.” Molly also noticed they began saving on mileage and gas because they weren’t making as many return trips back to the customer, “before Dispatch, if a customer couldn't find a product, we drove all the way back to take another. With Dispatch, we can easily pull up the proof of delivery picture and show the customer where the product was left or which products were left.”

They were also able to rapidly grow their business since time spent on routing and return trips to the customer decreased. Molly noted, “...we have grown drastically and Connect keeps things smooth by helping us manage the extra work effortlessly. We have also increased profits since we can look in the system and tell exactly what was delivered or if something was actually missed.” Connect has helped The Mill deliver over 20K orders this past year and the routing feature has saved them from driving over 6K miles.

Improving the Customer Experience

Not only is The Mill now able to provide their customers with photo proof of delivery to confirm everything was delivered the first itime, but Connect also provides them with real-time information so they can quickly communicate that information to the customer prior to delivery. “It’s so much easier to give a customer an accurate ETA when you can see in real-time where the drivers are on their routes,” Molly stated. Customers now receive delivery updates with automated notifications and know exactly when their driver will show up. Molly now spends less time communicating back and forth between drivers and customers.

Partnering for Success

Finding the right partner to help you grow your business is crucial, but finding one that can support your business when issues arise is equally important. Molly remarked, “It’s awesome to do business with a company that truly cares about their clients. Anytime I have an issue or a question, I email my Sales rep and either get a phone call or an email back quickly with a solution. Dispatch has made my job so much smoother.”

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